We are after two from three “climate commercials” that were published on different media sources by Polish Ministry of Environment during COP14 conference in Poznań in December 2008. We saw water saving advertisement and electricity saving ad. Now it’s time for transport fuel saving that is probably the best from all the poor commercials we saw. However all published clips can’t be described as a brilliant productions but the obtained quite huge attention in Polish press and TV so it should be treated as success but I don’t think people are behaving in a more “energy-water-transport fuel saving” way. Below you can find the last commercial.

First commercial (water) was a sexual one, second (electricity) a horror clip, third one is a thriller/suspicion movie. The girl in the window is watching a man standing on the pavement. Suddenly the car with a lady as a driver comes and picks up they guy. We can assume that the woman in the window is his wife/girlfriend and the lady is a colleague from the work. Generally it’s an example of so-called car-pool so when you are using one car instead of two (or more) when you are going to the same direction (in this situation it’s probably work).

As usual a small translation of Polish content in the commercial: “Mariolka (Polish name) is jealous because Stefan (Polish name) is reducing greenhouse gases emissions commuting with a neighbour. And you? What did you do today for environment”. And of course last scene presents the COP14 conference logo and the statement: “Poland – climate for changes”.

I really support the idea of car-pool and other fuel-saving activities. However the car in the ad looks as an almost old-timer so I have doubts if it’s very ecological solutions.

Regards,
Anthony