On 4th of June 2009 we published GE Energy’s TV advertisement concerning the wind energy. This time I would like to share with you with some ‘controversial’ commercials of Polish Ministry of Environment that were prepared last year within the country-wide campaign “change your habits, change climet for good” introduced parallel to the Conference of the Parties that took place in December in Poznań in Poland. Please take a notice that this campaign’s video were showed on the official COP14 website. However it’s worth mentioning that this commercials (main aim was to improve the awareness among the society related to energy savings, water savings and transport fuel savings – changing habits) were published only in Internet, on society portals. Even special ‘MySpace’ profil was made. Probably you want to see them? They are in the further part of the article. Remember Polish Ministry stands behind this…

What are your opinions? Is it really a good way to save water…having shower together. Maybe it will be wised also to invite neighbours, just kiding. I was a little bit shocked that Ministry approved such spots with sexual background. I can imagine that the goal was reached in some way, because I’m writing about this and It was also mentioned in TV news, newspaper etc. However the quality of this commercials bags for mercy. They are so simple and they are sending so unsophisticated message that it even hurts me.

Some translation of the narrator part: “Stefan and Mariolka (Polish names – also perceived as funny combination in Poland) save water having shower together. And you? What did you do today for environment”.

On the last part we have the COP14 logo and the statement: “Poland – climate for changes”.

You want to see more of the commercials? Please look at the second and third commercial on our website (available soon).

Regards,
Anthony

Are you annoyed by the commercials interrupting in film watching? Commercials before weather broadcast, sport news? I have sad news…nothing can be done with it. However have you been wondering what kind of products/services are difficult to advertise? What do you think about energy? Maybe it’s not a very difficult theme to promote, but I think it’s tough to invent such advertisement, especially in an original way. I prepared two examples for you: one advertisement can be watched on our other website and second is placed below, but please watch the films without reading the whole text.

And how do you perceive it? I think it’s great. Showing the potential of wind energy and additionaly it’s touching. It presents also a way to promote the wind energy without showing wind mills for 90% of the clip.

It’s an ad of a big company GE, so even giants want to, amongst others, improve the ecological awareness of society. I wish you more of such nice commercials. If you have some interesting links place them in your posts/comments.

I think this video proves one more time that green energy is better than grey energy…

Regards,
Anthony